Released by the Detroit Symphony Orchestra on December 9, 2011
This afternoon, DSO voting members, orchestra and staff met to sum up fiscal year 2011, a year that saw both a trying work stoppage and a triumphant comeback. Below is a summary of the statistics that accompanied those realities. The full press release outlining Fiscal Year 2011 is available here.
In place of a traditional concert season, DSO programming was limited to a six-week “Spring Season” (April 9-June 6), performances which saw sold-out and standing room only audiences. The total Spring Season audience totaled 40,456 (three times the expected number), meeting the Spring Season revenue goal of $456,000. In the abbreviated season, the DSO raised $9.92 million in annual, event, and project contributions and marked the achievement of revised season contribution goals. This is in contrast to $11.8 million raised in 2009-10.
Summer collaborations with the Eleanor and Edsel Ford House attracted over 5,600 attendees, exceeding the ticket sales goal by 46 percent and resulting in two sold-out concerts. The “Salute to America” concerts at Greenfield Village attracted approximately 26,000 patrons with sales of $490,726, putting it among the top five attendance years for the 19-year-old event.
These encouraging results have continued through these first seven weeks of the 2011-12 season. Through November 30, 2011, DSO reports fundraising of $5.1 million in gifts and pledges, putting the 2011-12 campaign 74 percent ahead of last year’s campaign through the same time period. Tickets sales are up 18 percent above the first seven weeks of the 2009-10 season and revenue is up 37 percent.
The DSO is reaching a broader audience than ever. Our brand new “Live From Orchestra Hall” HD webcasts have helped us share the DSO’s music with more than 25,000 people in 35 countries since April. Previewed in the May, and kicking off this weekend, the inaugural season of the Neighborhood Concert Series is expanding our audience base to six metro Detroit neighborhoods: Beverly Hills, Bloomfield Hills, Dearborn, Grosse Pointe, Southfield and West Bloomfield Township. More than 1,200 subscriptions have been sold, 80 percent of which have no recent DSO subscription history and a third of which have no recent DSO ticketing history whatsoever. And similar to the Spring Season, roughly half of the patrons buying single tickets to DSO classical concerts are new to the DSO.
The meeting was followed by a strolling dinner, generously provided by the Board of Directors in honor of the Orchestra.